“What is the problem you are solving for?“
I’ve been thinking about this question for quite some time as it relates to the artwork that I create. I’ve been pulling at strings to see where they go. I’ve found myself surprised at what parts of my thinking and feeling that these strings have become attached to. There are times in which I become impatient and pull a little too hard on that string, from a little too far away. Then I find myself knee-deep in an emotional mess that will take me days or weeks to mentally clean up. Curse my never-ending curiosity! Curse my never ending impatience! (insert angry fist shaking at the sky)
The aforementioned question is related to what I think is simple envy. Envy of artists and creators that have found a level of acceptance and/or acclaim by I guess what you could call, the ‘larger professional art world’ as well their levels of financial success. As the mortal sins go, envy is one that I do not like seeing within myself. It can get ugly unbelievably quickly. I spreads and begins poisoning all thought and emotion. This the thread that I have been tugging on.
I have recently had some small successes in selling some of my own artwork. It’s been nice to have some extra money coming in. I’d like to be able to make that continue. Small sales successes are super-nice and I am insanely grateful to those people who have purchased my artwork. Maybe doing that would keep envy at bay for me?
No. I don’t think so, because I’ve been looking at the question all wrong and being far too simplistic in my answer to myself.
The artists and craftspeople who are successful are working their collective asses off. They hustle hard. Then they go and hustle some more. They are dedicated and keep plugging away, making pieces of artwork to sell. Packing it up and taking it to art and craft shows. Putting it all up. Tearing it all down. Turning around and doing it again, and again, and again. The whole while, they’re making more artwork to sell. (Insert the sound of a needle being ripped from an LP)
Wait a minute, what was the problem I was solving for again? Oh yeah. I make my artwork for me. In the words of Colin Moulding (XTC), “I am the audience.” I make the artwork that I want to make, when I want to make it. I do not make artwork for an imagined customer. It’s great when people do purchase my artwork. They’ve seen something that they like and they like it enough to give me money for it. I don’t know what people in the ‘greater art world’ think of what I make. I never seem to get far enough along in the process of showing my work in well established galleries to find out what they think. (shoulder shrug inserted here)
There have been times in my past where I have made artwork expressly for sale, but I never quite got the knack of it. It never felt ‘right’ in the sense that I don’t feel like I was being true to myself and my own need for free creative expression.
My question is answered. Envy has been abated.
Thank you for reading, and I’ll see you again next Tuesday.
PS: Here is a Santigold song, L.E.S. Artistes that I’ve had as accompaniment in my head for the past week.