I’m the first to say that the business end of my present (and past) entrepreneurial endeavors are the parts that I personally struggle the most with. There are elements to it that I don’t feel as though a completely understand, no matter how many times I have them explained to me by my insanely patient marketing and business-degree-holding husband. I know that I’m smart enough to handle business and marketing matters. There are specifically two elements that give me agita: discussion regarding money and having to place myself at the forefront of my ‘brand’, i.e., people will actually have to look at me and interact with me. The mention of these two elements makes my heart rate increase.
The bigger part of me just wants to make art and teach art and have someone else handle all of the business money and marketing. But, that’s not the route I’m currently taking. I want to do this as much as I can on my own, but with guidance (as needed) by people like my husband and by the people in groups like Työbileet. (Wow. I’m one of the first videos on the site. Yikes! BAD HAIR!)
That all being said, I’ve actually been trying really hard to pay attention to the business and marketing items in recent months. I’m trying to move at a speed that is comfortable for me. I tend to get overwhelmed with all of the things that need to be done in a business, and for my degree in graphic design, creating my own brand and logos, well, any ability I possess that might be of help with that just goes straight out the window.
I’m much more in my own element, swimming around in all that lovely, expansive, grey area, turning my formless ideas into solid, physical artwork. Those parts of my brain that make me good at creating and teaching art, aren’t always the same things that will help me get more organized and moving toward a business goal when it comes to the business and marketing aspects of my entrepreneurial path.
I have to remind myself that it’s okay that these things make me anxious. But at the same time, I need to figure out how to still do the business and marketing things that have to be done without sending myself into a mental and emotional meltdown. I need to find and then implement things that will acknowledge my fears, and to not allow them to hold me back. Along with the business and marketing, and the creating of the artwork and the designing of art workshops and lessons, I had to also come up with a way to make these things more mentally and emotionally comfortable for me.
Some of the comfortable steps I’ve taken are built on Albert Bandura‘s work on self-efficacy. I’ve created some achievable goals relating to the business and marketing of myself as an artist and an art teacher, and through repeated successes of achieving those goals, I build my professional efficacy related to my business, art creation and teaching. One of the reasons that I’ve begun to post regularly on my website, is because it’s an achievable goal. I post every Tuesday and Thursday. My Tuesday post is a journal-like post, talking mostly about art making and how it makes me who I am as an artist and teacher. My Thursday posts are for talking about the business that I am creating. Posting every week makes me stop and think about what I need to be doing business and marketing-wise. Repeated exposure to these things, coupled with some successes, make business and marketing less anxiety ridden and give me a modicum of success to build future plans upon.
What is a ‘modicum of success’? The goal I set for myself is that I’m contributing more to the household budget, with a little left over for more art supplies for me. So far, I’m hitting that goal. Each time I can contribute for the regular household expenses, I reinforce my internal belief that I can have success at my business. All of these successes, and learning from the points in which I fail, because, lets face it, failure will happen, will help me get back up, dust myself off, and keep going.
I have more plans for things that I want to try in the new year. I have art workshops and classes that I would like to teach. I have new products that I would like to create and offer for sale. I’m excited to start these things, and smart enough to know that I need to take this all at my own pace.
To close out this post, I thought I’d add a little more humor, because why not?
Here is a little advice on success from the great Leslie Jones, one of the funniest people on the planet! Her comedy special Time Machine is hysterical!
And, of course, some B. Kliban: