I spent the greater part of two years working on something I called the Creative Experiment. The experiment was a success. I learned a lot about why and how I create artwork. I pushed myself to let go of some of the creative processes that were no longer proving themselves useful to me. And most importantly, I became much more comfortable within the active creative process without knowing for sure exactly what the end product would look like. I feel as though I built a great deal of personal creative efficacy over the time I spent creating the dolls in the experiment.
Over the past month or so, I couldn’t help but compare the differences in the how the Creative Experiment dolls and the Little Ladies dolls have been received. More to the point, why was there interest in purchasing the Little Lady dolls, but almost none in the Creative Experiment dolls? What mistakes had I made in with the Creative Experiment dolls that I haven’t been making with the Little Lady dolls?
The reason that I want to sort this out is for business reasons. These bodies of work have their similarities and some very distinct differences. The Little Ladies are selling. The Creative Experiment dolls are packed into boxes, to the greater extent, unsold. I need to understand the why and how of this, so that I can identify and fix future mistakes quicker than I have in the past.
There are three main reasons that I think the Creative Experiment dolls did not sell well.
1. No Advertising:
I made absolutely no attempt to market the Creative Experiment dolls. I was at the very beginning of an entrepreneurial course and did not think that I wanted to be in the ‘physical product business’ and chose to focus on developing art seminars and workshops to teach. I didn’t use my website or Instagram to market the Creative Experiment dolls. I think I felt as though if anyone saw photos of these dolls, that they would make an attempt to contact me to inquire about purchasing my work. I think I sporadically added a “contact me if your interesting in purchasing any of my work” to the end of my Instagram posts, but that was so lazy.
I have not sold a single Creative Experiment doll through any internet platform. The few that I’ve sold were to people who knew me personally. I think that my reluctance to advertise or market myself and my work is due in large part to: I don’t want to be perceived as ‘pushy’, and I don’t want to attract attention to myself. Because when you get attention, you don’t always get just positive attention.
I didn’t advertise. I didn’t sell any work. It was my completely my fault. Lesson learned.
2. People Didn’t Like Them:
Okay. On this one, I could simply me making assumptions. I know that the Creative Experiment dolls were not to everyones personal taste. They were a radical change in the direction of the types of dolls that I have made in the past. They were smaller, lacked human like faces (all the parts of the face in the correct places), and were not always humanoid. I gave them holes in their abdomens with screw-top lids (recycled from milk cartons) and buttons in lieu of faces. I can see where some people would find them weird, and off-putting. I can also see where some people would really like them. The people that I think would like them are a fairly small segment of the potential doll-buying community, and very targeted marketing on my part could have helped me get my artwork in front of people who might have been interested in buying it.
I feel as though I let my Dada flag fly when creating the dolls in the Creative Experiment. I worked on instinct. Picking and choosing whatever colors of felt, fibers and threads that I wanted to in that instant and not asking myself why. As the experiment continued, the embroidery and the appliqué work took on a like of it’s own and I just went with it, creatively speaking. I had no real idea of how I would ever sell any of these pieces, even if I wanted to.
I’m sure that there were people who looked at the Creative Experiment dolls and found them creepy as well. There are people who find regular dolls creepy, so I can only imagine what they might have thought of the Creative Experiment dolls.
3. They Aren’t Traditional Dolls:
I suppose what I mean by this, is that they weren’t really like the types of dolls that people were used to seeing. They were called dolls, but perhaps my work didn’t fit into what their idea of a doll is, or their belief in what a dolls primary use is: a toy for children.
I’ve always wanted to ask people about this. Children always seem attracted to my work, no matter what kind of dolls I make. The Creative Experiment dolls were abstracted, colorful and small. It makes perfect sense that children would be attracted to them. Children’s ideas or beliefs about what things are and aren’t supposed to be are not carved in stone. Adults, while they have the ability to think more abstractly, sometimes have beliefs can become more fixed and rigid over time.
There is also the fact that even if a child really liked one of my Creative Experiment dolls, 40€ or more for a tiny, handmade doll may seem tremendously expensive, especially knowing how hard children can be on toys. And…my dolls are not necessarily toys to begin with anyway.
I’ve made the comparisons and feel as though I have discovered some valid reasons for why I sold so very few of the Creative Experiment dolls. The fact that I didn’t actively try to sell them was the main reason I feel as though they didn’t sell. I will be putting some of them up on my website for sale over the next few weeks. I need to do choose a dozen or so out of the almost two-hundred that I made, shoot some photos and decide on some prices, and then I can see how it all goes. If they still don’t sell, then I guess they just aren’t marketable and I will have to live with that.
Pricing for these dolls is difficult. And if I’m honest, pricing my work is always, always, always difficult for me. Is the price too high? Is the price too small? What will the shipping cost? How do I adequately convey the amount of time, energy and thought it takes to create the doll I am asking 75€ for? I had a few people, years ago, contact me and express interest in a doll, but when I quoted them a price — I think it was 75€, including shipping, I never heard from them again.
I’ll figure it out, I will need to, because I want this business to be a success.