You Must Advertise

A kind fairy, in my absence, had surely dropped the required suggestion on my pillow; for as I lay down it came quietly and naturally to my mind: Those who want situations advertise; you must advertise…” (Jane Eyre, Ch. 10)

Jane Eyre is one of my favorite books. I think I’ve read and re-read it a dozen times. There were times when I knew I was going to have a very long wait at a governmental office or at an airport, and if I had nothing else I was reading at the time, I would grab my worn copy off the shelf and stuff it in my bag to keep me occupied while I waited. I’ve seen several adaptations. Each of them use this above quote in different ways. Sometimes it’s Jane’s friend Helen who tells her that they must advertise, and in other versions, it happens a little more like it does in the book. Regardless of how it’s portrayed on screen, the fact that Jane looked at her current situation (teaching at Lowood School) and knew she didn’t want to be there anymore. She had no family or friends upon whom she could depend to help her find a suitable position either. She could only depend upon herself to find that suitable situation and to do that, she would have to advertise.

Now, remember, this book was published in 1847. Women had very few options when it came to employment. Teacher. Governess. Prostitute. And even those jobs that were not related to sex work were not always well thought of. Jane was a teacher, so she had a somewhat respectable means of supporting herself, but she was a no-body without a means of formal introduction to a potential employer. This meant that she was going to have to do something that wasn’t normal or lady-like: she was going to advertise for a position herself.

I kind of feel like I’m walking around in this passage of the book. I’m a no-body, from no-where, whose artwork means nothing to anyone. The difference between myself and Jane is that I have a very supportive husband (we just celebrated our 9th anniversary yesterday) and amazing friends that have been incredibly supportive of me. I also have organizations like Työbileet and Zonta International (which has helped me with tools and supplies for the teaching of art workshops here in Finland).

I’m so grateful and happy that I have the ability to teach art workshops. Having the tools and materials I need, and the ability to find more materials at low cost (Second hand shops, recycled and up-cycled materials, and Flying Tiger), makes me a much more marketable for the teaching of art workshops in a wide variety of subjects and mediums.

My challenge right now is: where do I advertise? Remember, I’m an English speaker, who has a loose grasp of conversation and art instruction in Finnish. I understand much more Finnish than I can speak, thanks to all plethora of compound words in the Finnish language. But still, I’m not fluent. By any stretch of the imagination! I want to teach art! I just need to advertise. Where?

I’ve done some research, looking at traditional types of print advertising in newspapers like Suur-Jyväskylän Lehti, but I’m not sure that the teaching portion of my business is quite ready for that. Part of the reason is the type of advertisement I would like is not within my budget. Hmmm…I don’t trust those free classified ad sites as far as I can throw them. They just seem a little hinky. This leaves me with not a whole lot of options. As I see it, the following are my best bets at present

Facebook:

It’s not the greatest option, but it’s free, and I am part of several groups dedicated to foreigners within Finland. English is the language used by the participants. I have advertised, i.e., created posts, about courses that I have offered through other educational institutions. The benefit of advertising for myself and the workshops I can teach, is that I’m in control. The cons are, I’m in control and I’m still pretty limited in my advertising reach. Part of me really hopes that there is some word of mouth that happens that can help me!

Website:

If you’re here and reading, then I’ve made contact with you! Hey! Would you like to have some private art instruction? Are you looking for someone who can set-up and instruct an open studio for a public event? Would you perhaps be in need of someone to teach a group of children art at an event? Contact me through the contact form and we can meet up and talk about it!

Instagram:

If you’re here, more than likely, you read about this blog post on Instagram. Again. I’m available for teaching art to children and adults! Contact me!

Flyers:

You know that kind I’m talking about, the kind that go on the bulletin boards at coffee shops, art supply stores, on university campuses, libraries, etc. I keep reminding myself, ‘I have to advertise.‘ I can’t just start at the top, right? I’ll just need to make some really attractive flyers to get people to look at them for long enough to me to get my name and that I teach art into their heads!

YouTube:

This has been pacing around in the back of my mind for some time. I watch several dozen YouTubers on a regular basis and I know how hard it is to break through the algorithm. If I do use YouTube, it would be something that I direct people to from other platforms like this website, Facebook or Instagram. I’m not super-comfortable being on camera, so I would have to really think about what I was uploading and why.

I still can’t believe that I have so many problems marketing and promoting myself as an artist and as an art teacher. What makes this even worse is that I have a BFA in graphic design. I love design and I love illustration. I just cannot seem to advertise myself, my art and my accomplishments with any degree of comfort. Sometimes I just want to post a sign like the one below:

I don’t think this would go over very well as a good advertising for myself or my artwork. Oh well. I suppose I have to get all of the bad advertising ideas out before I can come up with some better ones!

 

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