Almost all of the plans that I had created for the upcoming year in my entrepreneurial plan have gone sideways. I don’t feel as though I should be whinging and whining about the fact that teaching must be put on hold for me. It’s not as though my art lessons will go moldy while waiting for a date in the future in which I can have at least ten people in a room who can be closer than two meters apart. They’ll keep.
I have two other ways at my disposal to further grow my business: my artwork and patterns.
Presently, physical product, my artwork, is what I have been advertising for sale. I have many pieces up for sale on this website. I am selling some work here and there, but not at any type of consistent rate. Every sale is celebrated, but I would really like to have some consistency regarding the amount of artwork that I sell. The infrequent sales could be due to many different things that are out of my control. The current situation in the world regarding COVID-19. Potential customers being wary of spending money on something that isn’t a necessity. The fact that I live in Finland and shipping outside the EU can be a little lengthy and expensive. There’s always the possibility that there aren’t a lot of people who like my work, but that’s a different more wibbly-wobbly-emotional-artist-thing for another time and another post entirely.
I’ve talked previously about why at this point I’m not having a sale on my work. This decision isn’t carved in stone and at some time in the future may be up for change.
I have also looked into adding onto my website, creating a store front with a check-out and more typical online store presence. At this point, I’m just not selling enough art to do that. I cannot afford it the upgrade. This leaves me with the selling of patterns.
I’ve never been abject to selling patterns. I suppose what I worry about most is that there are people out in the world who will use a pattern that is not of their own design to create work and then sell it as their own creation. That does bother me. Which then brings me to another challenge; do I make patterns for work that I have already created (20 cm and 10 cm cloth dolls; 6 cm Little Lady dolls; tiny animal dolls?) or do I design a completely new and different doll specifically geared toward pattern sales?
I do have some patterns ‘in the can’ so to speak. These are patterns that I can easily offer for download. My hesitance is offering them for sale again is due more to the abject feeling of failure I felt when these patterns did not sell well when they were first created. What were those reasons? Was I attempting to market these patterns at the wrong time? Was I simply in the wrong place? Were the patterns just really horrible and bad and that’s why no one wanted to buy them?
As an artist and as a budding entrepreneur, there are many things I like about being both. The feeling of control that I have regarding what I make, how I make it and when I make it being first and foremost. When I do sell work, I know that I have worked hard for what I have earned. It even makes the small amount that I earn from my artwork feel immensely gratifying. As I have detailed above, there are always things that are out of my control. These situations require flexibility and the ability to change course quickly. It’s interesting that these qualities are also ones that I utilized a great deal as an art teacher in the public schools!
I feel as though I’ve been trying to talk myself into selling patterns here on my website throughout this entire post! To be honest, I suppose that is in small part, true. I have a few ideas in the fire and I think I need to finally make some decisions and move forward with them.
(Inhales deeply through the nose)
Okay. Let’s get this pattern thing going.