The traffic for my site has just tanked over the past few weeks. (I just actually looked at my stats and it’s more than tanked. I’m at zero people visiting my site for several days in a row now. Even with several regular weekly postings.) I have some days when there are no views at all, even on those days in which I post written material or photos of my work. I’ve had absolutely no interest from any potential customers in either one of the patterns I’ve offered for sale. There’s a part of me that just wants to yank down the patterns from my website and delete them completely from every hard drive I own. With the zero interest shown in them, I feel as though history is repeating itself, and these patterns are plague-ridden garbage that I never should have created in in the first place. These responses are coming from an incredibly tender emotional place within my psyche. My more logical side feels that I need to do some thinking about the problem at hand, well, the two problems/questions at hand: 1.) why is there a lack of traffic on my website? and 2.) why have I had no sales (or even any interest) of the patterns?
Is the Lack of Traffic to My Site Due to not Having an Easy-to-Use Storefront?
I know it would be better if I had a website that had a storefront that allowed customers to simply point and click to purchase items. I totally agree. I wish that were something that I could afford to do right now, but it’s not. WooCommerce was recommended to me by a friend, and it looks great, but I would be in the red every month just paying for the storefront. Gumroad is another site that’s been recommended by a friend who publishes his own zine. I think it might work for me, but not if there is no market for my downloadable patterns. Gumroad also would be taking a small portion of the sales. Etsy is the same way. I would be paying them for the service of running the storefront I cannot afford to run myself. I don’t fault these online services for needing to take their cut for the services that they offer. They aren’t running altruistic organizations. They are running a business and they need to make money.
My husband and I talked about the lack interest in or sales of the Monster Doll and Easy-Peasy Doll patterns. He made an interesting observation. I have asked potential customers to contact me directly via email, Messenger or Instagram DM to ask questions about, or to purchase the doll patterns. I asked potential customers to reach out and send me an message and actually talk to me regarding what they may wish to purchase. I’ve asked them to do this instead of clicking a button and entering their payment information. What I’m asking potential customers to do is to do something that’s not how e-commerce is done today.
It’s easy to purchase items from a mega-monolith site like Amazon. You just point and click. Your payment and shipping information is already stored on the site. You don’t have to re-enter them. It makes buying an item so incredibly easy to do. You don’t have to talk to anyone directly at all. You don’t even have to talk to the delivery person who brings the items to your door. The only time that you might talk to someone is if there was something wrong with the items you ordered, items missing, or if the package was never delivered. I use Amazon as an example, because it’s the most ubiquitous. There are literally thousands of websites on the internet in which you can purchase items in almost the same exact way.
Point. Click. Wait. Receive.
For those of us who are still in the beginnings of business-building, having a polished internet storefront isn’t always a feasible option. Good grief! I’m still trying to figure out so many things like, what sells and what doesn’t, what to post and how to post it, pricing, mailing, etc. My business is in its infancy. But I’m expected to be able to (at least on the surface) look as though I’m just as big and established as other artists and crafters that have been in the game longer, have more sales, and a much larger target audience? It doesn’t seem fair, but business isn’t necessarily fair. I suppose I should just buck-up and spend the money I don’t have for the online tools that I think may at some unknown point in the future generate a satisfactory amount of business income so that I can contribute to the household expenses.
Or…I could rely on my solidly midwestern American up-bringing and engage my inner reservoirs of pure, undiluted, vitriolic sarcasm to aid me in weathering my incredibly poor sales.
Either way, I feel like I’m going to turn-off potential customers.
Am I Just Too Weird and Off-Putting as a Person for Potential Customers?
I tend to use sarcasm to deflect things that I find emotionally painful. It’s a knee-jerk reaction that I developed in childhood I’m fairly sure. It doesn’t make me special. It makes me one of the millions of people on the planet who had to deal with emotionally unpleasant or down-right emotionally debilitating circumstances and had to come up with some manner of coping mechanism. Using sarcasm for me is the emotional equivalent of throwing a handful of dirt in a perceived attackers face and then running away so I can tend to my wounds.
Couple my tendency to use sarcasm as a crutch and my unbelievably odd sense of humor, then add a dash of my love of all things Dada and Surrealistic, and you can see why I fear that sometimes I come across as weird, off-putting and hard to approach. Which then leads me to another question: Am I presenting myself as mean and weird and that’s the reason no one wants to contact me to buy a doll pattern — and for that matter, anything else that I have for sale on my website?!
Wow. This entrepreneurial post just took an unexpected psychological turn. But I’m nothing if not painfully honest about my personal psychological challenges.
So, if I’m presenting myself in a weird and off-putting manner as an artist, creator and entrepreneur online, how do I fix that perception?
I feel as though it would be deceptive to present myself as anything other than truly myself here on my site. It’s taken me a long time to become comfortable in my own ‘Katie-ness’ and I don’t have any wish to give that up any time soon. I was once told by my older brother that I ‘needed to tone-down my intelligence‘ when it came to dating, because I was ‘intimidating‘. I was shocked and frankly, hurt when he said these things to me. I needed to be something other than who I was so that a man would like me enough to potentially date me? Really? It felt deceptive and wrong and I didn’t follow the advice.
I do think that I can better manage perceptions of myself. I just don’t know exactly how to. Again, I feel like anything other than being myself, my entire weird, surrealistic, mess-up self, is just making myself into a liar. And that feels so incredibly wrong to me. I suppose that the answers to these questions about myself and how I present myself to the public and customers requires further examination and subsequent discussions.
My questions have been been partially answered, perhaps merely explored to the extent I can at this given moment. I want to have a storefront at some point for my website, but until I make enough money, that cannot happen. I’m still rather emotionally defaulting to “My doll patterns are total and complete crap and that’s why no one wants to buy them.” as the key reason why they aren’t selling. I hope that I can learn from the mistakes I’ve made with them, so I don’t make the same mistakes in the future. As usual, I need to wallow about a bit in these kinds of thoughts before I can then start coming up with possible solutions to the problems I’m encountering.
Until next Wednesday, thank you for reading!
Helpful Links I’m Using Right Now:
I have had the refrain from Peter Gabriel’s song, I Have the Touch ping-ponging around in my brain for the past two weeks.
I’ve also been listening to Rush’s album Signals a lot over the past month. It’s my favourite album, and one of the few that I don’t ever seem to skip tracks on while I’m listening to it. It’s also got cool cover art. I think I had this on vinyl, but it could have been my younger brothers copy. I know I had the poster.
I’m a huge Mystery Science Theatre 3000 fan. (I love B horror movies and in general, just really bad movies in general) There are some episodes that I’ve seen many times. I’ve been listening to (and sometimes watching the super-good bits) while I’ve been working recently. Well, more than that, but you get the idea. You can go to Shout Factory TV (they have lots of other fun stuff too!) and watch MST3K, or on YouTube. It’s not every single episode, but it’s a lot of them!