Recently, I found myself focusing on a group of similar comments centered around the speed in which I create my artwork. The exact reasons for my focus on these comments eluded me. It’s not that the comments bothered me. Instead, they just seemed incredibly odd to me.
Why would the seemingly quick completion of a piece of artwork I’m creating require pointing out? Spending as much time in my own head as I do, the length of time it takes me to complete a given piece of art doesn’t matter all that much to me. The artwork happens at its own pace and in its own time. It’s finished when it’s finished.
But I think there is more to this.
Speed of Creation:
I’m aware of the passage of time. In fact, I have a rather fine-tuned sense of time and its passing. As a single artist building her own brand and business, I work seven days a week. There is always something that requires me to be working on it.
There are online and social media platforms that require monitoring, as well as new additions. Emails that need to be answered. Updates that need to be installed. Blog posts that need to be written. And photos that require processing before they can be posted.
This of course is sometimes lost when I’m in a flow state. This happens most often when I’m in the act of creating my own physical artwork (sometimes when I’m working on photos). Several hours can pass without my realizing it. Flow state just makes the time slip past so quickly. My focus is on the artwork I’m creating. Nothing else matters much outside of that.
I feel as though the perception by others of my ‘speed’ in creating artwork is due to several factors.
Possible Perceptions Regarding Speed:
Those who remark on my speed of creation have much more complicated lives than I do. Children, errands, friends, family obligations, yards, gardens, meals to cook, people to pick up and drop off, and jobs to go to. They cannot quite imagine finding enough time in their busy schedules to do what I do.
I don’t have many of the things I’ve listed above. Those things that require so much time and attention. My life is constructed so that I can use the greatest amount of time to create artwork. I get up in the morning, have breakfast with my husband, then go off to my desk to work on art production and the business end of my entrepreneurial endeavors. There are no kids. No yard or garden. My job doesn’t require me to drive to it.
I have a pesky habit of reading between the lines of statements. Usually this happens when I start chewing on them mentally. As an American, I cannot divorce myself from the cultural lenses in which I view the world around me. Because of this, part of me wonders if what is between the lines of “You work so fast!” is the implication that my work is not quality work and not worth the prices I ask for it.
Quality of the Work Created:
Being told that the quality of my artwork is amazing is very appreciated. Having someone see, and comment on the details that I painstakingly add to each and every piece of the artwork is incredibly satisfying as well.
If the artwork I make doesn’t look ‘right’ to me, then I change it. That may mean that I add several more layers of sealant to a paper mâché piece, or I take apart doll because the legs just are not level. It may mean that I completely change the color scheme, because what I wanted to use is just not making me happy.
The quality of my work is something that I’ve been working on since the first time I picked-up a crayon as a toddler. Each successive piece of artwork helps me to hone my skills. Making each piece of art after that one better. The constant attention to the quality of my work is also related to the speed in which I create. I get better and quicker at the specific artwork created.
Possible Perceptions Regarding Quality:
Here is one of those times in which I run everything through my personal American culture filters. The US is a consumer society. You are advertised to through almost everything that you see and hear during the day or night. There are so many businesses and companies vying for consumers dollars. Many of them using the tactics to get those dollars. Some offer more for less. The more you can purchase for the least amount of money is seen as a good thing. Regardless of the quality of the workmanship of the items being purchased.
When I create a one-of-a-kind 9 cm fairy doll using my own patterns and designs and put a price on it of 65€, there are those who question my pricing. It does not matter how well made or unique the piece of artwork is. What matters is that the consumer is getting a very small thing for a large price. In the eyes of some, their money would be better spent on a mass produced doll for 10€ at a chain store like Walmart or Target.
This does raise some questions regarding the perception of my artwork in general as well. Yes, I make dolls. Art dolls. Dolls that are made by me are not the type of doll that you can or should hand to a small child to play with. So yeah. How my artwork is perceived factors into this as well.
Cost of the Finished Artwork:
When purchasing artwork, there is always the question of what the “real cost” of the artwork is. Again, this relates to time and quality of the artwork. Yes, I can work seemingly quickly. Approximately 30 to 50% of the raw materials I use in the creation of my artwork are up-cycled, recycled and second hand in origin. There are other materials that I find locally in shops that are low cost as well.
This might seem like I’m cutting corners. Or not using the best quality materials to create my work. That’s not the case at all. I work with the tools and materials that speak to me. A large part of the joy I derive from creating my artwork is that I take things that might be seen as less-than, or trash to some, and turn them into something imaginative and beautiful.
And then, there is the time I have spent over almost 40 years of creating, learning and growing as an artist. The price of a single piece of artwork is never, ever just the price of the materials used to create it, or just the time it took to create it.
Possible Perceptions of Costs:
I do take great care in the pricing of my artwork. The prices that have been assigned to individual pieces have been thought about a great deal. In many instances, the final cost of the product for the customer works out to only a few dollars/euros per hour at best.
When it comes to the final cost of a piece of my artwork, the time (speed) and quality come into play within the mind of the customer. “Well, if she can make these so fast, they should cost less!” or “If these cost so much, then the quality should be better!” or perhaps even, “For this price, she should make the dolls bigger!”
All of these are questions a customer can ask themselves. The reality is, of the three; time (speed), quality and cost, you can have two, but not all three. There will have to be a sacrifice made somewhere. You want quality and speed? Be prepared to pay more. You want a low priced, quality product, then be ready to sacrifice the speed in which you get the work. If speed and a low cost are what you desire, then the quality of the work is going to be lacking.
So Now What?
I don’t know that there is any easy way to solve this problem. The Iron Triangle (I love that name.) is just one of many different project management and business tools that I can use to gauge my progress as an entrepreneur. Strangely, I’ve taken some comfort in researching the Iron Triangle. A big take-away for me is that sometimes it’s not all about me and my artwork (products). Many times, it’s about the potential customer.
The longer that I work on marketing myself as an artist and on my business plans, the more I realize that there are simply some people who will never be my customer. They will never purchase my artwork. And that’s totally okay. What this means for me, is that I shouldn’t spend my limited resources (time, energy, creativity and money) attempting to make them understand my work and why it’s worth the money. And again, that is totally okay.
Thank you for reading, and I’ll see you again next Monday.
Speed is the Key, Sugarcubes – This is the Sugarcubes song mashed with a Commando Cody serial from the early 1950’s. If you’re a fan of Mystery Science Theater 3000, you’ve seen quite a few Commando Cody shorts!
Speed is the Key is from Here Today, Tomorrow and Next Week!, 1989 (The year I graduated from high school!)