There are several different challenges that I’ve been facing as a very new entrepreneur. All of these challenges have one thing in common: putting my artwork, blog posts, and name in front of as many different people as possible. The following is an update on how things are going.
Increasing traffic on my website with the idea of:
Having people actually read my blog posts.
My writing is getting better with each blog post, but no one is reading them. In the beginning, I had decided to treat my blog postings more or less like journal entries. The idea being that I wanted to have a degree of authenticity to my posts. And make them something that at least a few people might find interesting to read.
What I haven’t fully considered is the fact that no on reads blogs anymore. Especially when they’re longer, like mine are. There’s also a distinct lack of pictures as well. I would be lying if I didn’t say that this doesn’t sting a bit.
Another factor that I’d not truly considered is that the types of people who might have read a blog post in the past have now switched to other forms of social media. Watching a vlog is much more popular now instead of reading a blog.
Looking at the items in the shop and making a purchase.
Getting more people looking at my website should translate at least into more people looking at the artwork I have in my shop. The more eyes there are on my artwork, the greater the chances that some of my artwork will be purchased.
The lack of traffic on my website means that there are fewer people looking at the artwork I have for sale in my shop. And this is a problem when running a small business.
Possible solutions to the traffic challenges:
Having a limited time sale on my artwork is one thing that is coming within the next week or so. This will be the first sale that I’ve ever had. My hopes are that by utilizing advertising for it on other social media platforms, that I can generate some sales. And perhaps even a few people will take the time to read some of my blog posts.
No hashtag experiment on Instagram:
I wrote previously about being shadow banned on Instagram because of the hashtags I use. This is still happening. I’ve dropped all hashtags on my posts in the hopes of re-setting my account. So far, it doesn’t seem to be working. My Instagram posts are still being buried. Especially those posts built on Canva that are letting my followers know that I have a uploaded a new post or added new items to my shop.
Possible solutions to Instagram challenges:
For the time-being. I’m going to continue not using hashtags. It may be that not using hashtags takes a number of weeks or months to have the hoped for benefits. I have also made a concerted effort to expand outside what the algorithm might call my established patterns of use.
There have been a few new followers to my Instagram account that seem outside of my “usual” algorithmic bounds. This has been nice.
Instagram stories are also something that I’m working on. I’ve purchased some inexpensive tools to aid me in hopefully achieving some success.
Opening an Etsy shop with additional, but different items for sale:
This is something that I’ve been thinking about for a while. It’s another place that I can gets eyes on my artwork. Etsy does take a cut of the profit though. There is also the potential for more people visiting my website and shop after having seen my artwork on Etsy.
This plan is not yet carved in stone. I have a lot of different creative plates spinning right now. Etsy will take a backseat to the Patreon account that I have decided on creating.
In the end, there is always sisu:
Sisu is a uniquely Finnish word. A quick translation into English defines it as guts, grit, pluck and perseverance. But there is much more to the word than that.
For an American living in Finland, I think of it as meaning ‘keep going’ or ‘one foot in front of the other’. You need to keep moving, even when you think you may fail in the end. You can’t quit, because you just can’t quit. No matter what.
In Wikipedia, the following definition was given:
“…a psychological key competence which enables extraordinary action to overcome a mentally or physically challenging situation.” 1, 2
I suppose the Futurama “You Gotta Do What You Gotta Do” is akin to sisu in a way. Sisu implies much more determination and a high degree efficacy to me. One does not employ sisu without some kind of plan of action laid out first.
Thank you for reading, and I’ll see you again next Friday,
- Lahti, Emilia (8 July 2013). “Sisu Is a Universal Potential Within All Individuals”. Sisu Social: Transforming Barriers into Frontiers. Retrieved 11 November 2013.
- Rockind, C. & Lahti, E. (27–30 June 2013). “WK 17 How to Find the ‘Why’ of Life: A Research-Based Process to Uncover One’s Purpose and Find Meaning in Life”. Third World Congress on Positive Psychology: Final Program (PDF). Los Angeles: International Positive Psychology Association. p. 108. Archived from the original (PDF) on 12 April 2014. Retrieved 11 November 2013.