Depression adjacent frustration:
During the past two weeks, I’ve been wrestling with an ever-deepening sense of personal and professional frustration. This frustration is laying on a great number of the same emotional buttons that can spin me off into a major bout of depression. In my previous Tuesday blog, I wrote about knowing where the traps are, so that they can be avoided. It took me a few days to figure out what was going on, but I got there eventually.
Honestly, I think it was my husbands own anxiety that helped me figure out what was going on. He was showing me something that he had done to alleviate some of his pent up emotions so that he could leave some of the anxiety behind, and move forward. I could tell as he explained what he had done, that he knew it wasn’t exactly normal. What he did made perfect sense to me. That’s when the light went off inside my own head.
I’m open about the fact that I have clinical depression. It began when I was in my teens. Then morphed into something that I thought was almost a bi-polar disorder in my early twenties. By the time I was in my late 20’s, my depression was completely unmanageable on my own. I began therapy. And then began taking antidepressant medication. While at first I was reluctant to try medication, after every other avenue was explored, they proved a life-saver for me.
When I was a young, I always knew that the depression was waiting for me at the end of any period of happiness or relative stability. It’s presence was always felt. Right beneath my feet. Waiting to grab hold of me and yank me straight down into the cold, empty, blackness. It sucked.
My current medication is one that I like a great deal. Some of the side effects are not the greatest. The most annoying being weight gain. My husband is the chief meal planner and cook. And we’ve been leaning heavily on a more plant-based diet with chicken and fish as out main sources of protein. I’ve also reduced my intake of all the delightful sugary foods that I adore. I’ve not eliminated them.
This has helped with some of the weight gain. But it’s still there. We walk and take the bus everywhere we need to go. This also helps a lot with my depression.Especially when I think I don’t need it, a walk to the store will do wonders in making me feel better. That’s not to say I would ever stop taking my meds and go on walks in nature to “cure” my clinical depression. But I will use lovely walks in the sunshine in conjunction with my meds to manage my clinical depression.
My depression adjacent frustrations have arisen regarding the lack of traffic on my website, including my online shop. The lack of traffic and declining sales have just begun to frustrate the crud out of me. Realistically, I know what a teenie-tiny fish I am in the great ocean of internet art sellers. I have no illusions of grandeur. My frustrations are rooted in not knowing exactly why my website and online shop receives so very little traffic.
My previous Tuesday blog post talked about how I was trying to figure out the art of marketing. All the while knowing exactly how bad I am at it. Add to this the fact that everything that I have built here is the product of me trying to find the best options I can afford, everything I learned from the staff at Työbileet, and the mind of my ever-patient husband. In fact, if you click on the Työbileet link, you will find a short video of me. (Yikes.)
The frustrations I’m experiencing regarding the lack of website and shop traffic has required me to sit down and re-evaluate the methods and modes of marketing that I’m currently using. While I love Instagram, it’s not the right place for me to truly market my artwork. I love that I’ve met fantastically cool, creative artists who I can talk with about making art. It’s been a positive experience for me.
That all being said, it hasn’t driven a lot of traffic to my website. Nor has it lead to a sizable increase in sales for me. Part of this has to do with exactly what Instagram is. It’s a corporation. Corporations exist to make money for their stockholders. If I’m not paying a fee for being able to post on Instagram, then more than likely, I’m being used for other purposes. Oh. Yeah. I’m making money for their stockholders.
All hail the algorithm:
I know when Instagram’s algorithm has changed. Once every sixty to ninety days, the traffic to my posts gets a hard throttle by the algorithm. Along with that hard throttle, I begin receiving more “incentives” to purchase some manner of a business account. More and more posts pop-up in my feed that are artists or artisans with six posts and two hundred followers who have paid to advertise their accounts on Instagram.
Then Instagram starts asking me about advertising and upgrading my account. It’s not that I don’t understand how advertising works. I just don’t think that my advertising euro is best spent on Instagram. For me, it breaks down to what I’m using the platform for.
Useful to a point:
Like I said previously, I’ve met some incredibly cool and talented artists on Instagram. I view it as a place where I can see other artists and their artwork and talk with them. It’s not a mutual admiration society, but it’s akin to that kind of concept. And that is not a bad thing! Especially during the pandemic, it’s been beneficial for me to be able to talk to other artists and share our ups and downs. And yes, there are a lot of sincere compliments that are exchanged as well.
Well, I think of it more along the lines of ‘Where do I want to invest my euro?‘ I’ve talked in the past about wanting to start a Patreon. And even flirting with Etsy. What I realized was that not only does the price-point for the marketing need to be right. That it also has to feel right to me, personally and professionally.
Seriously? They have to feel right? Well, yes. They do. This is partially due to a major identity trait of mine. No one can force me to do anything I do not want to do. It can seem like a total no-brainer to do a certain thing. But if I don’t want to do it. There is nothing that will make me do it. Nope. Never going to happen, Ever.
Decisions to be made:
I love the idea of having a Patreon. But I have to be honest with myself. I simply do not have the time, space and money to start a Patreon right now. Nor do I feel as though I have nearly enough people interested in my artwork, or my techniques to the point in which they would give me money every month. Even if it were only a euro or two. There is also an element of creative control that I feel as though I would be giving up as well. And right now, this just feels wrong to me.
Etsy has been the nine-million pound gorilla sitting in my studio space staring at me. I’ve made an attempt at selling on Etsy about ten years or so ago. It wasn’t a fabulous experience. This being said, I do know more now. And have a great deal more online experience, including my own website and shop. Along with that ever-patient husband.
For me, what it all boiled down to was: what did I want to get out of having a presence on Etsy?
What am I going to use Etsy for?
What is my end-goal?
The answer to both of those questions were similar. To get more eyes on my artwork. And a potential at getting more traffic on my own website and my own online shop. Any sales that might be made on the Etsy platform are gravy for me.
Part of the research that I did was looking at artists who sell their work on Etsy, while at the same time maintaining their own website and online shop. I wanted to see what artists that I admire are doing. Many of whom have much better sales and web traffic than I do. There was also a significant amount of article reading as well. Then a huge brain-dump lunch with my ever-patient husband.
I’m going to open up at Etsy shop. It’s will have specific pieces of artwork that are not offered in my online shop. I’ve gone through my inventory and made decisions about items I will pull from my own shop as well. This will take some time for me to get up and running. Remember, I’m still got all kinds of other irons in the fire that require regular tending!
I have no delusions. Etsy will not be a magical fix. I’ve done my research. As well as making sure that the decisions I make are ones that not only ‘feel right‘ but are also things that I can accomplish. Mentally and emotionally I am in agreement. My frustrations have been quieted, and my clinical depression managed.
Thank you for reading, and I will see you again next Friday.