I’m leaving Facebook
Leaving has been on my mind from time to time for the past year. It’s come to the forefront of my thoughts in the past few months for a variety of reasons. Some of these reasons are personal, while others are totally professional.
During this past year, Facebook become a social media tool in which I share my artwork and my entrepreneurial endeavors with friends and family. It was a way to maintain connections. To show those who are half-way around the world what I’m doing with my time here in Finland.
Truth be told, I rarely sit down and write a post exclusively for Facebook anymore. Most of my posts are shared from my Instagram account. Over the past two or three weeks, I’ve noticed that Facebook is no longer sharing my Instagram photos. Even when I make sure that all the links are turned on. The past year has shown a decline in the variety of people engaging in my Facebook account as well. There tend to be the same two dozen or so people who comment, share, like, etc., on any of my Facebook posts.
The past four years or so have seen me consciously unfollow, unfriend and ‘snooze’ more people than I thought I ever would on Facebook. Most of those to whom I’ve done this have been because the content that they post I find disturbing. I shan’t go into exactly what the disturbing content is, but if you know me personally, or have been following me for a while, you can pretty much guess what kind of disturbing content I’m alluding to. And I’ll leave it at that.
Use of social media platforms as an entrepreneur
I’m incredibly fortunate to have a husband with a business and marketing degree. The entrepreneurial plans that I had prior to March 2020 had to be placed aside and new plans implemented when the world went into lockdown and then social distancing mode. The business plans I had prior to (gestures at virtually everything going on in the world at present) did a very sharp 80 degree turn, resulting in my increased reliance on social media platforms as tools to build my business.
I did a website re-do. Updated my content. Built an online storefront. Spent countless hours photographing, cataloging and entering data into my WooCommerce extension. It was hard work and not always super-fun either. But it was worth it for me.
My website is mine. I decide on the content. My shop is located on my site it as well. It’s my home-base online. My husband explained that I needed to have a presence online that was mine, and mine alone. Something not subject to the whims of a multi-billion dollar business, like Facebook, or Instagram, or Pinterest (Yeah, I know Facebook owns Instagram). It was fine to have a presence on those platforms, but I wasn’t to pin all my entrepreneurial hopes on those platforms building my business for me. Those businesses were out to make money for themselves, not me.
No one should put all their entrepreneurial eggs in someone else’s business basket.
Social platforms I’ve used
Instagram and Facebook are the two social media platforms that I’ve used the most. I’ve also dabbled with Pinterest and Imgur. I’ve treated these social media platforms as satellites of my website. In changing my business model to one of selling a physical product (art) and away from teaching and instruction, I’ve also had to change how I use social media platforms to promote myself and my artwork.
What I’ve learned is that my Facebook and Imgur accounts do not result in any increase in sales via my online shop. I have had a few sales via Facebook, but those were to people who already know me personally, not new customers. The people purchasing my artwork via Facebook contacted me directly. Imgur resulted in no sales, but some excellent conversations with people about my artwork. This was a nice surprise.
Strangely, Pinterest has driven people to my website, but has resulted in nothing more than a cursory look at my Welcome page and perhaps a peek into my online gallery. When I dug around to see why this was, I found that someone had tagged a set of drawings that I did almost a decade ago in the art classroom on Pinterest. Those people linking through to my website wanted to see a style of artwork that I am no longer doing. So they left.
If I had to pick a favorite social media platform, it’s Instagram. I’ve been able to share my artwork with many people. And met with some brilliant, unique and talented artists from around the world as well. My following is not big. But I do have people on Instagram who do take the time to click through to my website and read my blog on occasion. I’ve also had some sales as a result of my activity on this platform. People who do not know me, but see and like my artwork.
What is best for me as a small business
A big part of doing well as this whole entrepreneurial small business thing is being a one-horse operation. It’s just me making the artwork that I try/want to sell. As well as an incredible amount of help from my husband. I sit here, in my gross sweatpants, alone at my desk, typing away on my ancient MacBook Pro, with a history documentary on my headphones, writing this blog post.
Precisely because it’s just me working at my business, I need to spend my time on different aspects of the business that will yield the greatest possible benefits. Anything that takes up too much time and provides no discernible benefit must be eliminated.
What social media is going to be kept?
Presently, I’m keeping Instagram, both my personal account katie_kinsman_in_finland and go_marielle_go. People can connect with me easily there through comments and direct messaging. Go Marielle! is a creative endeavor I’m having a lot of fun with. And I hope to continue building the character through a variety of different storylines in the future.
Ko-fi is another that I’m keeping. I’m not sure where I’ll go with it, but I need a little more time and data to figure that out. My Pinterest accounts will remain open, but I won’t be super-active on them. I’ve no interest in creating a Twitter account, and never have. I see how it has affected my husband in the past and present. I do not need that kind of stress in my life.
Imgur will be kept, but more for the sharing of pictures and the pleasant contact I’ve had with Imgurians online.
And, of course, my website and shop will be kept. They are my home base. I’m in as much control as I can be here. I know some multi-billion dollar company owns WordPress and WooCommerce. There’s no illusion on my part as to this fact. However, I do get a bit more control over my online presence. And for me that’s incredibly important.
But wait! Have you considered…(insert thought/idea/feeling)?
Getting the most as a small business out of social media platforms requires frequent and active participation in a variety of them. Again, I refer you to the fact that I am one person. The online and social media portions of my business are just that, portions of my business. Time is required for me to actually sit down and physically create artwork to sell. As simple as the Go Marielle! stories and photos are, they take a lot of time to create.
I do enjoy working/creating content on my computer. I use Canva a lot. And the new version of GIMP is something that is making my online postings better. Canva and GIMP are low to no-cost, which is terrific for a one-horse operation like mine. If money were no object I would love to have Adobe Photoshop and Illustrator to work with. But you know, if wishes were horses…
And to put a finer point on it, I’m a visual artist. My brain is the happiest and most balanced when I’m working with my hands. I’m the most engaged in my creative process when I am actually creating the artwork itself. Yeah. I have a tremendous amount of fun creating for Go Marielle!, but a large chunk of the work is via my ancient MacBook Pro and hitting keys just doesn’t give me the same feeling of completeness that working on a physical piece of artwork does.
In the end, I’m trying to make a place in which I am content with myself. A place where I can feel content as an artist and as an entrepreneur. The internet and social media platforms are all great tools that I can use to help me achieve my entrepreneurial goals. But it should be remembered that they are run by corporations whose main goal is to make money for their shareholders, not for a one-horser like me.
Thank you for reading, and I’ll see you again next Monday,
The Social Dilemma (2020) Netflix — It’s a an interesting documentary. I think it’s worth the time to watch it.
Exit…Stage Left, Rush (1981) and you can give the album a listen here. You’ve probably figured out by now that I’m a big fan of Rush. They were an amazing band to experience live and I’m happy to have these live albums around.