Category Archives: Words

Additions + Adjustments

It’s been a strange week. Everything seems a little…off somehow. Even the weather here has just been odd. Bright and sunny one minute, cloudy and raining the next. I’m working hard at keeping myself from dwelling too much on the negative things I cannot control regarding my business. As always, this is an on-going process, and almost as fickle as the weather!

I’ve started an experiment regarding my artwork that’s gathering some interesting data. I’d been thinking about it for a while and decided to set it in motion about two days ago. The experiment has made me realize that I need to take some better pictures of some of my larger, papier maché dolls. So I’m trying to figure out how to do that. They’re fairly large and will not fit into the little photo box that I have been using for my much smaller doll photos.

I finished the four dolls that I have been working on over the past week or so. I finished the two little elephant dolls as well. They have all been named and are listed on my Artwork for Sale page.

Kielo (blue) and Unikko (Green). They are each 9 cm without their stands. They can be removed from the stands and have moveable arms and legs.

Syreeni (teal wings, yellow petals on dress) and Ohdake (purple wings, white petals on dress). They are each around 9 cm tall, with moveable arms and legs. I have made them each hover a but above their stand, so they look as though they are flying.

I’ve continued the theme with the names of these tiny dolls with wings, and have named them the Finnish names for four flowers. Ohdake (Thistle), Syreeni (Lilac), Unikko (Poppy) and Kielo (Lily-of-the-Valley). I have also made a slight change to the name of this series of Little Lady dolls. They are now called Meadow Fairies, or Niittykeijuja. I’ve had a lot of fun and learned more Finnish to add to my language knowledge!

Sela (dark grey) and Sabine (light grey) are each around 7 cm tall. They can be removed from their stands and have moveable arms, legs and trunks.

I chose the names Sela and Sabine simply because I like them and the names seemed to suit these two little pachyderms! I’ve given each of them a little necklace of tiny beads and a little flower to wear on their ear. Thy can be removed from their stands and posed in a different manner if so desired. I added some wire to their trunks so that they can be posed as well.

I’ve come closer to making some other decisions regarding my business and the selling of my work. Basically it just involves inventorying (really critiquing) the things that are working and the things that aren’t, as well as figuring out what I can adjust to make it work better. I have no delusions. I know that the changes that I make will not suddenly result in some kind of big cash flow for me. At this point, selling three pieces a month (not including patterns) will be quite sufficient for me to feel successful with the changes I have planned.

I’m not exactly the most exciting art blogger, am I?! I suppose my posts would be more interesting if I were more dramatic, but frankly, I just don’t have that in me right now!

Thanks for reading!

What Business?!

There’s only so much that I can realistically post regarding how I’m ‘businessing” my business. I can’t advertise workshops or apply to teach workshops in and around the city. I can’t sell my artwork in person at art and craft fairs, or at arts pop-up shops. There are things that are still within my immediate control. I can keep creating artwork. I can keep working on lessons and workshops that someday I will be able to teach. I can keep working on my website. I can keep writing posts for my website. But I need to be honest, the current trajectory of my business just makes me incredibly depressed. I feel as though I’m failing, and failing rather spectacularly at that. My sales are horrible (I had no sales at all in April). I’m not driving enough people to my site, so my views are also horrible (averaging around three people a day for the months of March and April).

And don’t get me wrong. I know there are definite reasons for why I cannot go out and sell my work and my teaching in person. I don’t want to get sick and I don’t want anyone else to get sick because of me. I know how important it is to continue with social distancing. I’m following the guidelines set by the government and my city to ensure that the spread of the virus is mitigated. I totally agree with these guidelines! Health and safety or not only myself, but the people within the city and country are so much more important than my teaching an art workshop or selling some artwork.

That all being said, I also think it’s important that I acknowledge my personal feelings regarding how my business is just tanking at present. If I don’t take the time now to understand these feelings, they’re just going to get bigger and nastier and so much harder to deal with when I finally have to sit down and sort them all out. By the time I do that, there’s all kinds of damage that more than likely has already been done, and then I have to sort that all out and make the requisite repairs to myself mentally and emotionally.

I’m finding it hard not to spiral downward as it regards my artwork. I find myself saying, “Well…if your artwork was better, you’d have more sales.” and “You’re just not a good artist, and people can see that.” When it’s your artwork that you’re trying to sell, the absence of sales usually means that you’re work is just not good enough to make people want to buy it. These kinds of thoughts are not conducive to building a business.

There’s this particularly nasty little part of my personality that usually starts picking at my insides when the above thoughts start swimming around in my brain. That nasty little part of me that thinks that all of the people who give my artwork thumbs-up’s and hearts and leave me positive comments on Facebook or Instagram (not my fellow art creators on Instagram) are all just lying to me. In the best case, they don’t care for my work, but just leave the positive comments because it’s easy and considered good manners to do so. In the worst case, they’re just yanking me around and giving me positive feedback while laughing behind my back.

Yeah. I know. This nasty little part of my personality suuuuuucks. No matter how much I think I’ve gotten her shrunken down to the most miniscule size, rendering her powerless, she springs back to life and spreads like mold on everything she touches.

I don’t like feeling this way. I feel like a petulant child. I know this will all pass.

I will just have to sisu myself out of this.

Thank you for reading, and I will see you again next Wednesday.

I Detect a Pattern

Teeny, tiny tunics! Now with wing holes!

I’ve been working on three new tiny fairy dolls. Well, I’m not sure as to what I want to call them. The first two of this series that I created I purposefully gave Finnish names to. I found the names Inkeri and Maija online. I’ve found different meanings and origins for each name. Inkeri is a Finnish form of Ingrid, and some sites say it means ‘Heros Daughter’. I picked it because I thought it was pretty. Maija is a variant of Mary/Maria, and could mean ‘bitter’. Again, I picked the name because I thought it sounded pretty. I also have a love for names that have Mary as the root. Marielle, Maya, Maia, Maarit, Marisol, you get the idea. I think it stems in part from the fact that Mary is an anagram for Army, which I think is pretty cool.

Continuing with the Finnish theme I have given to these fairy-like tiny dolls, I thought that maybe I could name the series in Finnish to perhaps ease my weird inner problems with calling them straight-up fairies. A Finnish friend suggested niittykeijuja, meadow fairies or metsäkeijuja, forest fairies. My spelling is in Finnish still isn’t fabulous, so these could be not spelled correctly. I like the idea of a meadow, since I did give them butterfly wings, so for now I’m leaning in the niittykeijuja direction. I had two other friends offer pixie and sprite as options as well. I like pixie, mostly because I’m a Pixies fan. Ha! I like keiju, because it’s similar to kaiju too!

I’ve been thinking a lot about the embroidery work I create. I’m largely self-taught, with help from other needleworkers here and there. Much of what I’ve learned I’ve picked up from YouTube videos and online embroidery sites. There are some amazing needleworkers out there in the world and I tend to consider myself a novice in comparison to many of them.

I started sewing by hand when I was very little, maybe around eight years old or so. Sewing fabric with needle and thread is very different from decorative embroidery. I think a running stitch and a backstitch were all I really needed to know at that time. I didn’t really learn how to operate a sewing machine until I was twelve or thirteen years old, in a sewing class in school. The only think I remember from that class is that I made a skirt I hated and that a boy named Larry sewed through his finger while operating his sewing machine. I didn’t enjoy the class at all, and learned next to nothing.

I come from a family of women who sew. Mostly on machine, using patterns for clothing and other useful household items, like quilts, pillows, curtains, etc. I own a sewing machine and do use it on occasion, mostly for sewing things like curtains and the clothing for some of the dolls that I make. I do like using a sewing machine, especially a well maintained sewing machine. I’ve gotten the chance to use some really chonky metal behemoth sewing machines here in Finland, like Husqvarna’s and Janome’s. I’ve even gotten to use some really nice newer model sergers too. If I had the want or need, I’d love to have any of these sewing machines.

But…there is just something about the feel of pulling a needle and thread through cloth. I don’t know what it is, but it just feels incredibly ‘right’ to me. I cannot adequately explain the sensation, but it’s just right. And in a way that machine sewing just doesn’t (please forgive my turn of phrase) do it for me. I think this is why I enjoy the embroidery work I create so much.

I was looking through my Instagram feed a few days ago and I came across a post by an artist I follow. She’d created a new sewing and embroidery pattern and had posted pictures of the project. I really liked the project a lot and the embroidery pattern was excellent. One of the pictures had a picture of the pattern for the embroidery and my brain just kind of clicked to the off position. I could imagine myself using her pattern to create the object, but somehow not creating the embroidery work.

I’ve always called this the ‘Baroo Look’ from dogs and puppies. It’s when then cock their heads from side to side trying to make sense of something that’s confusing to them.

It wasn’t because I didn’t like the embroidery work that the artist had chosen to use on her work. I think it had something to do with the use of the pattern for placement of the embroidered portions of the piece. I think what was being used was an embroidery stabilizer. The pattern in printed onto the paper and the paper then attached (temporarily) to the fabric being embroidered. I tried imagining stitching through paper stabilizer on fabric. I wasn’t sure that I could create what I would want to create using this method. Even within my own imagination it felt alien and weird.

I was then struck by the thought, “You mean people just don’t think of what they want to embroider and then just do it?” I know. This seems like such an ignorant thought. “There are people OTHER than ME that create ART?” Then my face would look like this:

Sudden realizations require the clutching of pearls, real or imagined.

Yeah. I sound like a total moron. I know this.

I started tugging at this thread to see what would come of it. I could imagine using someone else’s pattern for creating an object, but not for the embroidery work. Huh. Interesting in a kind of ‘what is wrong with me’ kind of way. I had to think about my own process for embroidery work and see how I couldn’t fit someone else’s designs or patterns into them. What’s my embroidery work process?

1. I rarely, if ever make any kind of in-depth sketches for the embroidery work that I do.

Yep. I’m more or less making everything up as I go. Well, no. That’s not totally true. I do make choices regarding color. This starts with the color of the doll, then the clothing, and THEN the embroidery work. I chose the colors I feel will work the best together, or will pop forward, or that will blend well.

The only stitch I know that I will do on every piece is the blanket stitch. I have this incredible unease about what I feel are unfinished edges. Especially regarding felt, which I use the most in my artwork. I start with a blanket stitch around all of the edges of felt. Without the blanket stitch along certain edges, I feel like the piece is just raggedy. I have no idea where this comes from. It’s just there and I go with it.

So, I plan the blanket stitch and that’s it.

2. I don’t know what stitches I will use or in what combination.

Once I complete the blanket stitch around the edges of the piece, I choose the next color or embroidery thread first, then think about the type of stitch I want to do. I have no idea what the final embroidery will look like. I just start working.

I tend to work from the biggest stitches to the smallest stitches in each piece I embroider. I sometimes know that I want to use a chain stitch to create a shape, but I don’t draw it down onto the fabric. I will evaluate the space I’m working within, and there are times in which I do pull a few stitches out because I made something the wrong size or decide I want the shape to go in a different direction.

What the final embroidery looks like is always a surprise to me and I kind of like it that way.

3. I embroider portions that I know will never be seen. I do this on purpose.

It’s a weird idiosyncrasy of mine. Part of me kind of likes knowing that it’s there and I know it, but no one else does. I think I started doing it simply so it didn’t look like I was avoiding spots on a finished piece, because I didn’t want to ‘waste time’ on portions that would never be seen.

4. I don’t like the reverse side of my embroidery to be a knot-filled mess.

Many years ago, when I was part of a local doll making club, I was working on some embroidery and appliqué work while chatting with a woman in the club. She’d had real training as a needle worker and had been working for several decades honing her craftsmanship. She told me that she’s been taught to keep the backs of her pieces as neat as possible. It made for easier repairs and/or additions. I took this to heart and can get positively anal-retentive about how the back sides of my embroidered pieces look.

I still thinks this looks like a rats nest. I don’t like knowing that the mess is there.

As I said earlier, I consider myself a novice at embroidery and needlework. I use basic stitches, and change up the combinations, compositions and the colors. I learn new stitches here and there and add them in when I feel like they would look good, like a herringbone or bullion stitch. There are stitches that I know, but don’t use much, like satin and split stitches.

I know that the reason I can work with a kind of a ‘que sera sera’ attitude is due in large part to my own level of comfort and efficacy as an artist. I know what I know how to do and I just do it. If I mess something up, I know it’s not the end of the world. I can either fix it or disguise it. If I can do neither one of those, I know at least I can gain knowledge from the mistakes made. And I move forward.

I suppose that my inability to understand how to use a pattern, especially for embroidery work is because of two factors: 1. I want to make up my own designs and 2. How can I learn how to do something if I can’t possibly fail miserably? Again, this is due to my own personal efficacy as an artist.

Even after everything I’ve written above, those of you who read my blogs about my art, know that on occasion I do use other doll artists patterns as a means of making myself think differently and work with ideas other than my own. Even with those patterns, I cannot resist adding my own creative twist on the final products. I just can’t help myself. It’s what I do.

Thank you for reading, and I’ll see you again next Monday.

Four New Dolls for Sale!

I’ve been working on 8 cm dolls for the past week or so. I think part of the reason why I’m doing that is because I’ve also been experimenting with recycled plastics and painting techniques to create tiny sets of wings. Eight centimeters (approximately 3 1/8 inches) may not sound like a large doll, but I’ve been working on dolls between 4 cm (1 5/8 inch) and 6 cm (2 3/8 inch) for the past few months, making 8 cm seem huge!

I’ve also been working on a method of creating and attaching tiny hair buns for the tiny doll series. Annikki and Norma are the two dolls I created using the new technique. I was trying to find a solution to not having pre-made pom-poms to use for tiny doll hairstyles. I tried creating some truly microscopic pom-poms myself and they just did not work. I tried creating some kind of frizzy yarn that could approximate a bun or poof. Again, they did not work. I also tried using commercially made wool balls, but they were too large and proved too dense. This made trying to sew on them a pain in the neck. The doll that became Annikki was a doll that had ‘slipped through the cracks’. I had made the doll, but had not created any clothing or hairstyle for her. Her body is made with a 40/60 wool/acrylic blend felt that I had a very small amount of. I remember thinking that I wanted to see if a wool blend felt would work for these tiny dolls. Wool can be stiffer and more dense than viscose and acrylic felts, which are super easy to use for these tiny dolls.

ANYWAY…

While sewing the light blue yarn onto Annikki’s head, it struck me that I could essentially do the exact same thing on a much smaller scale. I’d done it with the 4 cm doll heads. The hair buns that I wanted to make would be a little bit smaller than the 4 cm doll heads. In a nutshell, I just made a tiny doll head, and then sewed around the entire spherical stuffed felt piece, until the entire surface was covered in yarn.

To attach the buns to the head, I used some small pieces of toothpick (around 5 mm) to anchor each bun in place on the head. The toothpick was first glued into the hair bun and left to dry. Once dry, I glued each bun to Annikki’s head. Little hair ties and bows conveniently disguise any glue that might otherwise be seen.

 

Annikki, 8 cm

I also spent a lot of time creating the little white lacy edges to Annikki’s jacket, cuffs and dress hem. I used a 1mm crochet hook and a single strand of white embroidery floss for this. I have to say, this just about broke my eyeballs creating them. The embroidery floss strand was slippery and would just not cooperate sometimes. The edge of the skirt was easy, compared to the cuffs on the sleeves and the little collar for the jacket. GAH! My poor eyeballs! So, what do I do? I make another doll!

Norma, 6 cm

I guess that I thought that since I got through creating the crochet work for Annikki, that I needed to try the same techniques on a smaller doll? I’m not sure. Norma was all pieced. I just had to sew her together. There was so, much, cursing while I created the pink crocheted edges for Norma. I decided to be more elaborate with the cuffs of the sleeves and change around the collar of the blouse. GAH! So. Much. Cursing. Her hair buns were a cake-walk compared to the tiny crochet work. I decided to attach her buns without using toothpicks, and glued them straight to her head. It worked. I think that is due in large part to using Eri-Keeper (the Aleene’s Tacky Glue of Finland, only way, way, way stronger) and pinning them in place for the first part of drying.

I love the color I chose for Norma’s skin, but it never ever seems to show up well in the photos I take. I keep thinking that this may be due in part to my problems with seeing certain shades of purples, violets and browns. Many times, I cannot distinguish between those colors. It’s not a color blindness thing. I think it’s an ‘old eye’ thing. I only noticed this about six or seven years ago while teaching. Sometimes even pulling the color into the light doesn’t help, which leads me to believe it’s something to do with my age. Here is the color of the felt. It’s a delicious color!

The warming weather (3° C or 37.4° F) and longer, sunnier days (it was still kind of light at almost 20:00!) have gotten me thinking about flowers and sun and butterflies. It was only a matter of time anyway before I tried to create some little wings for the tiny dolls I’ve been making. I’d already created tiny wings from felt for the tiny bear series. My post on 6 April detailed my process of creating the wings. I’ve finished two tiny dolls with fairly wings. Here they are:

Maija (Purple Hair) and Inkeri (Pink Hair) Each of these dolls is approx. 8.5 cm tall.

I created tiny hair buns for Inkeri, but I didn’t have enough of the purple yarn to make buns for Maija, so she got sweet little sticky-uppy pig tails. I purposefully put them each in pants because I didn’t want to make them overly fairy-like. I also think that a skirt or outfit with a ton of embroidery would make the doll a bit too busy, and district from the wings. I think they turned out very sweet. I’ve not given them antenna, because I’m not sure about them. Again, I’m not a ‘fairy person’. It’s not that I dislike them. They just aren’t my ‘thing’. The fact that I’ve made these two dolls and more sets of wings, would point to the contrary, so here we are!

ANYWAY…

The hardest part of creating these dolls was attaching thing wings to the doll body. By the second time attaching wings, I’d figured out how I needed to do it without becoming too frustrated. I’m using rigid flat plastic from packaging that I’ve saved for the wings. Part of the difficulty of sewing them on is that the plastic is soft and thin enough for a sewing needle to go through it. I’ve made holes where I want to sew the wings on, and I need to pull the needle through those holes, not make new ones!

I think you can see the stitches a little better on Maija. I cut a slit in the back of the tunic so I could sew the wings directly onto the body. I wanted to make sure that they were firmly anchored to the torso. When I had them pinned for placement, I hated how the wings would wobble from side to side. I had thought that I might make the wings something that could be removed from the doll. Attach the wings to a little vest or jacket perhaps. Nope. I don’t like the wings wobbling about. Nope. Nope. Nope.

Yellow-ish outside, Pink inside

Blue outside, Yellow inside

The two sets of wings pictured above I created using the same technique as the wings that Inkeri and Maija have. An intaglio/monoprint printmaking technique, without actually creating a print. The intaglio holds the paint in place, and then I can wipe off successive layers of paint. Once dried, I seal the side of the wings that I’ve painted. The shinier side is the outside of the wing.

For the last set of wings I created, I sanded the plastic prior to scratching into the plastic sheet. This is similar how certain plastics (#6 polystyrene plastic) can be used to make a shrink plastic. Sanding the plastic allows colored pencil to adhere to the plastic, much like the commercially made Shrinky-Dink plastic. I wanted to see if I could retain a bit of the paint on the areas that I sanded. A certain amount did stay, but I think in the next try, I will sand the plastic with rougher sand paper to create a more interesting pattern.

Red on the outside and pinkish on the inside. They have a more frosted appearance.

I have three dolls for these three sets of wings. I need to think about what kinds of clothing I want to design for them. Before any of that, I’ll need to get their hair started. The sequences of construction are different from the tiny dolls I’ve been making that don’t have wings. I usually create the hairstyles near the very end of overall construction. With these dolls, the hair is done before the clothing is finished and the wings are attached.

All four of the dolls pictured, Annikki, Norma, Inkeri and Maija are listed in the ‘Artwork for Sale’ page of my website. If you are interested in purchasing any of my artwork, many of your questions can be answered on the ‘How To Buy’ page.

Thank you for reading,

 

Contact

The traffic for my site has just tanked over the past few weeks. (I just actually looked at my stats and it’s more than tanked. I’m at zero people visiting my site for several days in a row now. Even with several regular weekly postings.) I have some days when there are no views at all, even on those days in which I post written material or photos of my work. I’ve had absolutely no interest from any potential customers in either one of the patterns I’ve offered for sale. There’s a part of me that just wants to yank down the patterns from my website and delete them completely from every hard drive I own. With the zero interest shown in them, I feel as though history is repeating itself, and these patterns are plague-ridden garbage that I never should have created in in the first place. These responses are coming from an incredibly tender emotional place within my psyche. My more logical side feels that I need to do some thinking about the problem at hand, well, the two problems/questions at hand: 1.) why is there a lack of traffic on my website? and 2.) why have I had no sales (or even any interest) of the patterns?

Is the Lack of Traffic to My Site Due to not Having an Easy-to-Use Storefront?

I know it would be better if I had a website that had a storefront that allowed customers to simply point and click to purchase items. I totally agree. I wish that were something that I could afford to do right now, but it’s not. WooCommerce was recommended to me by a friend, and it looks great, but I would be in the red every month just paying for the storefront. Gumroad is another site that’s been recommended by a friend who publishes his own zine. I think it might work for me, but not if there is no market for my downloadable patterns. Gumroad also would be taking a small portion of the sales. Etsy is the same way. I would be paying them for the service of running the storefront I cannot afford to run myself. I don’t fault these online services for needing to take their cut for the services that they offer. They aren’t running altruistic organizations. They are running a business and they need to make money.

My husband and I talked about the lack interest in or sales of the Monster Doll and Easy-Peasy Doll patterns. He made an interesting observation. I have asked potential customers to contact me directly via email, Messenger or Instagram DM to ask questions about, or to purchase the doll patterns. I asked potential customers to reach out and send me an message and actually talk to me regarding what they may wish to purchase. I’ve asked them to do this instead of clicking a button and entering their payment information. What I’m asking potential customers to do is to do something that’s not how e-commerce is done today.

It’s easy to purchase items from a mega-monolith site like Amazon. You just point and click. Your payment and shipping information is already stored on the site. You don’t have to re-enter them. It makes buying an item so incredibly easy to do. You don’t have to talk to anyone directly at all. You don’t even have to talk to the delivery person who brings the items to your door. The only time that you might talk to someone is if there was something wrong with the items you ordered, items missing, or if the package was never delivered. I use Amazon as an example, because it’s the most ubiquitous. There are literally thousands of websites on the internet in which you can purchase items in almost the same exact way.

Point. Click. Wait. Receive.

For those of us who are still in the beginnings of business-building, having a polished internet storefront isn’t always a feasible option. Good grief! I’m still trying to figure out so many things like, what sells and what doesn’t, what to post and how to post it, pricing, mailing, etc. My business is in its infancy. But I’m expected to be able to (at least on the surface) look as though I’m just as big and established as other artists and crafters that have been in the game longer, have more sales, and a much larger target audience? It doesn’t seem fair, but business isn’t necessarily fair. I suppose I should just buck-up and spend the money I don’t have for the online tools that I think may at some unknown point in the future generate a satisfactory amount of business income so that I can contribute to the household expenses.

Or…I could rely on my solidly midwestern American up-bringing and engage my inner reservoirs of pure, undiluted, vitriolic sarcasm to aid me in weathering my incredibly poor sales.

Either way, I feel like I’m going to turn-off potential customers.

Am I Just Too Weird and Off-Putting as a Person for Potential Customers?

I tend to use sarcasm to deflect things that I find emotionally painful. It’s a knee-jerk reaction that I developed in childhood I’m fairly sure. It doesn’t make me special. It makes me one of the millions of people on the planet who had to deal with emotionally unpleasant or down-right emotionally debilitating circumstances and had to come up with some manner of coping mechanism. Using sarcasm for me is the emotional equivalent of throwing a handful of dirt in a perceived attackers face and then running away so I can tend to my wounds.

Couple my tendency to use sarcasm as a crutch and my unbelievably odd sense of humor, then add a dash of my love of all things Dada and Surrealistic, and you can see why I fear that sometimes I come across as weird, off-putting and hard to approach. Which then leads me to another question: Am I presenting myself as mean and weird and that’s the reason no one wants to contact me to buy a doll pattern — and for that matter, anything else that I have for sale on my website?!

Wow. This entrepreneurial post just took an unexpected psychological turn. But I’m nothing if not painfully honest about my personal psychological challenges.

So, if I’m presenting myself in a weird and off-putting manner as an artist, creator and entrepreneur online, how do I fix that perception?

I feel as though it would be deceptive to present myself as anything other than truly myself here on my site. It’s taken me a long time to become comfortable in my own ‘Katie-ness’ and I don’t have any wish to give that up any time soon. I was once told by my older brother that I ‘needed to tone-down my intelligence‘ when it came to dating, because I was ‘intimidating‘. I was shocked and frankly, hurt when he said these things to me. I needed to be something other than who I was so that a man would like me enough to potentially date me? Really? It felt deceptive and wrong and I didn’t follow the advice.

I do think that I can better manage perceptions of myself. I just don’t know exactly how to. Again, I feel like anything other than being myself, my entire weird, surrealistic, mess-up self, is just making myself into a liar. And that feels so incredibly wrong to me. I suppose that the answers to these questions about myself and how I present myself to the public and customers requires further examination and subsequent discussions.

Now What?

My questions have been been partially answered, perhaps merely explored to the extent I can at this given moment. I want to have a storefront at some point for my website, but until I make enough money, that cannot happen. I’m still rather emotionally defaulting to “My doll patterns are total and complete crap and that’s why no one wants to buy them.” as the key reason why they aren’t selling. I hope that I can learn from the mistakes I’ve made with them, so I don’t make the same mistakes in the future. As usual, I need to wallow about a bit in these kinds of thoughts before I can then start coming up with possible solutions to the problems I’m encountering.

Until next Wednesday, thank you for reading!

Helpful Links I’m Using Right Now:

I have had the refrain from Peter Gabriel’s song, I Have the Touch ping-ponging around in my brain for the past two weeks.

I’ve also been listening to Rush’s album Signals a lot over the past month. It’s my favourite album, and one of the few that I don’t ever seem to skip tracks on while I’m listening to it. It’s also got cool cover art. I think I had this on vinyl, but it could have been my younger brothers copy. I know I had the poster.

I’m a huge Mystery Science Theatre 3000 fan. (I love B horror movies and in general, just really bad movies in general) There are some episodes that I’ve seen many times. I’ve been listening to (and sometimes watching the super-good bits) while I’ve been working recently. Well, more than that, but you get the idea. You can go to Shout Factory TV (they have lots of other fun stuff too!) and watch MST3K, or on YouTube. It’s not every single episode, but it’s a lot of them!

Peddling My Wares

Almost all of the plans that I had created for the upcoming year in my entrepreneurial plan have gone sideways. I don’t feel as though I should be whinging and whining about the fact that teaching must be put on hold for me. It’s not as though my art lessons will go moldy while waiting for a date in the future in which I can have at least ten people in a room who can be closer than two meters apart. They’ll keep.

I have two other ways at my disposal to further grow my business: my artwork and patterns.

Presently, physical product, my artwork, is what I have been advertising for sale. I have many pieces up for sale on this website. I am selling some work here and there, but not at any type of consistent rate. Every sale is celebrated, but I would really like to have some consistency regarding the amount of artwork that I sell. The infrequent sales could be due to many different things that are out of my control. The current situation in the world regarding COVID-19. Potential customers being wary of spending money on something that isn’t a necessity. The fact that I live in Finland and shipping outside the EU can be a little lengthy and expensive. There’s always the possibility that there aren’t a lot of people who like my work, but that’s a different more wibbly-wobbly-emotional-artist-thing for another time and another post entirely.

I’ve talked previously about why at this point I’m not having a sale on my work. This decision isn’t carved in stone and at some time in the future may be up for change.

I have also looked into adding onto my website, creating a store front with a check-out and more typical online store presence. At this point, I’m just not selling enough art to do that. I cannot afford it the upgrade. This leaves me with the selling of patterns.

I’ve never been abject to selling patterns. I suppose what I worry about most is that there are people out in the world who will use a pattern that is not of their own design to create work and then sell it as their own creation. That does bother me. Which then brings me to another challenge; do I make patterns for work that I have already created (20 cm and 10 cm cloth dolls; 6 cm Little Lady dolls; tiny animal dolls?) or do I design a completely new and different doll specifically geared toward pattern sales?

I do have some patterns ‘in the can’ so to speak. These are patterns that I can easily offer for download. My hesitance is offering them for sale again is due more to the abject feeling of failure I felt when these patterns did not sell well when they were first created. What were those reasons? Was I attempting to market these patterns at the wrong time? Was I simply in the wrong place? Were the patterns just really horrible and bad and that’s why no one wanted to buy them?

As an artist and as a budding entrepreneur, there are many things I like about being both. The feeling of control that I have regarding what I make, how I make it and when I make it being first and foremost. When I do sell work, I know that I have worked hard for what I have earned. It even makes the small amount that I earn from my artwork feel immensely gratifying. As I have detailed above, there are always things that are out of my control. These situations require flexibility and the ability to change course quickly. It’s interesting that these qualities are also ones that I utilized a great deal as an art teacher in the public schools!

I feel as though I’ve been trying to talk myself into selling patterns here on my website throughout this entire post! To be honest, I suppose that is in small part, true. I have a few ideas in the fire and I think I need to finally make some decisions and move forward with them.

(Inhales deeply through the nose)

Okay. Let’s get this pattern thing going.

 

Tiny Elephants

I feel rather uniquely well-suited to remaining at home and limiting my time outside of the house to one grocery store trip per week. I do have some things coming up that require me to leave the house this week. It makes me a little nervous, but I’m confident that my chances of becoming ill are significantly less here in central Finland than in other parts of the world. It seems like every morning, the numbers of people diagnosed with COVID-19 just keep going up and up and up. The virus seems to be galloping through the population. It’s scary.

I’m trying to keep my own anxiety down to a dull roar. Making art has always been my preferred method of therapy, so that’s what I’m doing. I made two elephants yesterday. I’ve never had any reason or need to make elephants. I just wanted to see if I could. I basically created a problem for myself, and then made attempts to solve it. Making a tiny elephant or two was something that I could be in complete control of. There were no other people outside myself that were controlling it. It was all me. I called all the shots. I was the one who made the decision to use the materials that I thought would work the best. I’m the person who decided how to alter the pattern for the second elephant so that the ears would fold and kind of droop the way I thought they should.

When I’m making something, there is something about the act of creating. It’s the opposite of destruction. It’s ordered. Methodical. On the surface, not at all chaotic, or at least not the worst parts of the concept of chaos (panic, fear, non-thinking). This brings to mind “I thought I could organize freedom, how Scandinavian of me” from the song Hunter by Björk. Somehow, I always change the word ‘freedom‘ to ‘chaos‘ in my mind. There must be something Freudian about that, I’m sure. But I digress.

The act of creation, breathing life into something that on the surface, seems lifeless it’s a divine act. Rooted in the past and looking, hoping, striding towards the future. Acts of creation come in as many different forms as there are individual people on the planet. I make art. What I create perhaps seems to some people as trivial. I make dolls. This is where I have to start internally fending off “Katie doesn’t make friends. She “makes” friends.” that at times in the past has gotten the better of me. Is this an attempt to make my acts of creation seem childish, meaningless, small and inconsequential? No act of creation is too small. Small things have a way of growing into larger things over time. At least, if they are carefully nurtured.

Times like the ones in which we are currently living is a time in which all of that nurture can begin to pay off. Not necessarily pay off in the monetary sense, but more in terms of the mental and emotional sense. I’ve said this so many times before; making art keeps me intact, mentally and emotionally. I feel fortunate that my personal methods of self-soothing and self-medicating are potentially far less destructive than alcohol or illegal substances. (Okay. I do want coffee. I’m a huge fan and require two cups prior to 12 in order to function without a headache. Here, go listen to the Descendants sing about coffee, live and from the album I would think that the entire country of Finland might feel the same?)

COVID-19 is scary. At times, it can be huge-Godzilla-sized-scary. An individual person can feel helpless and without control of their life. They can’t go to work. They can’t get together with friends and family. Some are in full quarantine, while other people are dealing with being in isolation, either state or self-imposed. Children are out of school and at home. There are bills that need to be paid and perhaps no money coming in. Or even scarier, you are one of those people deemed ‘essential’ and you are at work, serving the public by doing your job. (Thank you for doing this. You are an amazing person and you deserve more consideration and compensation for your service to the communities in which you live and work.) This is all weird and scary and dangerous.

Take it all in. Acknowledge what is going on. What you are in control of and what you are not in control of. Be honest. Look inward. Find yourself. Make art.

I’m not at all trivializing the danger that many people are in, especially those essential workers. It may seem like I’m saying, “Hey! Make some arts and crafts and everything will be okey-dokey! All your worries will just vanish!” No. I’m not saying that at all. What I’m saying is that being creative, making art can help a person deal with all of the scary-weird-crazy that seems to be happening in the world. A person can find one tiny area of their life in which they have control. No one else can tell them what to do or how to do it or where to go, or where to stay…it’s just them and the art. It may be only for a few minutes per day. Singing a song. Take a picture. Writing down their thoughts. Drawing a picture. Cooking a meal. Dance a dance. Planting some seeds. These small acts of creativity can grow into larger ones that help keep a person intact mentally and emotionally. COVID-19 will still be there after the art is created. Your mind will be different. You will be more yourself and feel as though, even though things suck right now, that you can get through it. You will get through this and it will change you.

So, I make tiny elephants. After I post this online, I’m going to make a third tiny elephant. I feel as though the pattern and the sequence of construction will be in the final form once I’ve completed it. Who knows what will come of my tiny elephant dolls and pattern? Maybe they will grow larger?

Thanks for reading, and I will see you next Monday.

Links:

A song by The Double Clicks, “Tiny Paper Elephant” seems to be a good song for everything that’s happening in the world right now. Listen to their other songs too. I love the Double Clicks! They’re amazing!

I know that the Bene Gesserit Litany Against Fear has become quite popular right now. I’m a sci-fi fan and have actually read all six Dune books. (You can stop after the third book.) Here are two different versions. One from the really not-so-great David Lynch version, (some great casting, especially Sian Phillips) and one that’s a musical version from Akira the Don and Comic Girl 19. It might also be a good time to read the books, but remember! Stop after the third book! I mean it!

I’ve been watching/listening to a lot of Mystery Science Theatre 3000 over the past two weeks. It’s wonderfully funny and goofy. Right now, some people need that more than anything.

I’m a Jerk.

There are some things that I’ve been thinking a lot about, entrepreneurially, over the past week or so. The entire planet is having to deal with a new type of semi-permanent ‘normal’ due to the concerns over the spread of Covid-19. It’s still very early in this pandemic, so individual and national situations are fluid, and prone to change almost daily depending upon where you live. For those of us who work from home (my husband) and those of us who have been working on our own entrepreneurial endeavors, little may have changed regarding where we work, but a lot has changed for those who buy our work.

I noticed several weeks ago that some of the artists and makers that I follow had instituted sales in their online shops. Some offered a percentage discount on specific items, others on the final purchase total. There are many artists, creative, and performing artists who support themselves (and family) through gig-work. It seems like the term ‘gig’ has replaced ‘freelance’ in the world today. How many people do you know who have a full-time job and then a side gig? As a full-time employed public school art teacher, I had a side-gig all the time. I created art and sold it at various arts and craft shows in the city I lived in. I did artwork on commission. I took on additional teaching during the summer, to both children and adults. All so I could make ends meet. These gigs allowed me to have some breathing room within my budget. I know that this is not at all uncommon for educators to have gig work. At least in the US where I was living and working.

Covid-19 and the mandatory isolation orders, bans on gatherings of over ten people at a time, as well as other restrictions on travel inside and outside of different countries, have really hit artists, creatives and performing artists hard. A cartoonist that I follow, Adam Ellis (Instagram @adamtots) wrote a little about this. As a cartoonist, he’s had all the gigs he’s had lined up for the next year practically vanish in two weeks. Cons and book signings. Meet and greets. Talks. Meetings. POOF! All gone. He’s asking those who like his work and who want to help support him during this time to head to his merch store where he has a sale going on, or over to Patreon.

I’ve read some negative reactions to posts from artists asking for people to buy their merch or maybe become a patron on Patreon. These reactions give me ‘DeForest Kelley Face’.

Some of the negative reactions are centered around the fact that there are thousands and thousands of people who have been laid-off or let go from their jobs because of the closure of many types of businesses due to social distancing and isolation in place because of the spread of Covid-19. These people are justifiably scared about what is happening right now. They may have no money coming in and no savings to rely on. They may feel that it’s in poor taste or just rude for an artist to be asking for a ‘hand-out’ when they don’t know how they are going to pay their rent and buy food for the next month. (Interesting side note: artists do have to pay rent, eat, and pay bills too.)

But I’m getting a little off-track. Back to my point.

As much as the global pandemic is punching a big, fat hole in Adam Ellis’s ability to create, sell and promote his work, he’s in a better situation than I am by comparison. I’m a one-horse operation. I make the art. I sell the art. I create the workshop. I teach the workshop. My profits are infinitesimal by comparison. My range of products and the appeal of those products are a fraction of a fraction of a fraction when looked at in the larger Etsy-sized picture of artists, makers and creators working in the same vein or with the same themes as I do. There are doll artists who sell their work steadily and well, but still are not making enough money to live on. I’m much, much, much smaller than they are.

Full disclosure: I’ve sold four dolls over the last month and I am over-the-moon thankful (Seriously, deliriously, insanely, made-me-do-a-little-dance-in-my-living-room thankful to those buyers!!!) for those three sales. My profits for those sales were around 250€ combined over a thirty day period. If my husband were not working his buns off to support the two of us, we would have no place to live, no money to eat, nothing. Plans that I had made regarding art workshops has had to be back-burnered for now. This leaves my physical artwork as what I can offer for sale.

Perhaps there are some people who think, that if I cannot seem to sell my artwork, then the market has spoken. It’s told me that my work is bad and no one wants to buy it. So I should close up shop and go do something where I can make money, like…teaching workshops maybe? Or maybe I should just go an get any kind of job? What kind should I get? Maybe I would I sell more artwork if I decided to have a sale? What if I offered a discount? Or a BOGO? It’s tempting. I know that there are people who are more likely to purchase my artwork when I cut the price by almost half. But then what? Will people then expect me to sell my artwork for less on a regular basis once the sale is over?

I’ve always had a problem pricing my artwork. When I finally do arrive at a price, it’s been thoroughly thought about, discussed, thought about some more, discussed more (with my husband, and other respected friends) and finally decided upon. I’ve always thought that what I create, and the way in which I create it, isn’t exactly special. As an art teacher, I truly believe that every student I teach (child and adult) can accomplish the same levels of creativity and personally pleasing end product that I do. What I do is not rocket surgery. Because of this belief, I tend to undervalue what I create. So once all the sweating, fretting, discussions and debates have concluded, and a price is arrived upon. That’s the price of the work.

This may seem as though I’m being a total jerk. “This is what I will sell my work for and I will not take a single cent less!” But, would you question a physician or a lawyer about how much they charge? What about the mechanic who works on your car? Or the plumber who makes the poo go down the toilet instead of up and out of the toilet? There is this perception that an artist can be haggled with regarding the price of their work. There is this idea that because art is subjective, and capitalism is king in the US, that it’s perfectly acceptable to start haggling, or to just demand a lower price for artwork. The work of a physician or lawyer, that’s all objective. The value of their work is established. Their work is required for society to function well. The message is: medicine and law are necessary; art is not necessary.

Given the current state of the world, I’m also just cheeky enough to ask, how much art — movies, television, music, games, reading, sewing, knitting — etc., etc., — and including cooking, baking, drawing, writing, singing, playing an instrument — has the average human being done while they have been in isolation or quarantine? How long would it take people to start climbing the walls if they didn’t have art to keep them at least a little sane during all the scary weird happenings going on in the world around them?

Again. I digress.

So. I will not be offering any sales or discounts on the artwork that I’m selling for the foreseeable future. I do know that those fluid situations I spoke up previously may require me to change this, and in the back of my mind, I cannot rule it out completely. As a one-horse operation, with a very limited and specialized line of products, I simply cannot afford to. I’m learning what my value is as a individual and as an artist. It’s been hard-won knowledge and I am not ready to set it aside just yet.

This all being said, and if you’re still reading, go take a look at the artwork I have for sale.

Thank you for reading, and I’ll see you next Wednesday.

This post brought to you by the following links:

Read a little about the late and very great, DeForest Kelley! He had one of THE BEST lines EVER in any Star Trek movie: “It’s like the goddamned Spanish Inquisition down here!” (Star Trek IV: The Voyage Home 1986)

Adam Ellis is funny and weird and wonderful. I’m sure that most of those reading this post have come across his work somewhere on the Internet or via Buzzfeed. If you’ve read it for free, then you could toss a coin or two his way!

The Jerk is one of those movies that I watch when I really need to laugh. I hope that you can find it somewhere to watch because it’s just…completely stupid and funny. I shouldn’t admit it, but I sometimes sing the thermos song to myself.

The Bugs are Taking Over!

I usually post here on Tuesdays and Thursdays. With the Tuesday post being more of a rambling, personal and artistic stream-of-consciousness kind of post, and the Thursday post all about the business, marketing and entrepreneurial part of trying to sell my artwork and my art workshops and teaching abilities. I’ve been wanting to change around my established posting days for a while, and right now this seems like a good time to do it. From this point forward, I intend to post on Mondays (rambling stream-of-consciousness posts), Wednesdays (business, marketing and entrepreneurial posts), Fridays (about the artwork that I am currently creating) and Sundays (photo posts). As always, what works will stay, what doesn’t work will be changed. 

Bernard is practicing his elevator spiel on Howard and Walter. I’m not sure that they are really ‘into’ what Bernard has to say.

The last two weeks or so has been a bit of a blur for me. The whole world seems to have been up-ended for just about everyone. I work from home, as does my husband. Self-isolating is not as much of a burden upon either one of us, as it might be to many, many other people in the world. My husband has done a fantastic job of making sure that we have food to eat, with the intent of only going to the grocery store once a week. He’s always said that as long as he has an internet connection, he can work. This is exactly what he’s done. I have plenty of art supplies and tools. I’ve always been tremendously good at being a self-entertaining, and largely self-contained entity, so staying home isn’t so bad for me.

What has taken a bit of a smack are the plans I had for advertising the art workshops that I am available to teach to individuals, as well as small and large groups of people. That whole idea has had to take a backseat in my entrepreneurial plans for now. It’s disappointing, but looked at from a wider, more community-based perspective, I do not want anyone to become ill or potentially die because I just had to teach a workshop. So, they are on hold for now. They’re shelf-stable. Nothing will spoil. I’ll get to teach again in the future.

I’ve been working on some ideas for another project, as well as making some new tiny dolls; bunnies and bears. Last night, I created a tiny duck (I named him Bernard this morning). I’ve done some work on the website, hopefully to make it a little easier to navigate. I’ve also investigated adding an actual shop to the website, but at present, I’m not quite ready for it. I should have a steadier rate of sales before I do that. Right now, I’m still kind of in the ‘feast or famine’ part of my business plan. This indicates that I need to work on my marketing and advertising, so that people actually know that I have artwork for sale on my website.

I am so flippin’ bad at selling myself though! I keep telling myself that I need to take every opportunity to utilize the ‘shameless plug’ (insert the sound of a little bell here — ding!) to get my name and my artwork out there for people to see and perhaps purchase. This is not natural for me. I tend to want to blend into the background when it comes time to be the center of attention, with the weird exception of teaching. I’m completely and totally comfortable in front of a classroom of student teaching. Give me thirty squirmy seven-year-olds and I am in my element. Ask me to give a self-promotional 30 second elevator spiel to three people and I’m a knot of unbelievable tension and fear. I truly understand the fight or flight response in these situations.

There are some key differences between teaching art and talking to people I don’t know about my artwork, and maybe why they should perhaps sign-up for my art workshop or buy my artwork. The key component is control. In the classroom, I have a lot of control over the physical space, the objects within the space, the way the time is spent within the space, etc. When teaching children, there is a lot of implied control simply because I’m an adult and they are children. Children are expected to obey an adult in a position of authority. I’m also working, teaching, within a realm that I find incredibly comfortable, art and creativity. In some instances, I as the adult am there to assuage the fears of children who may not have the real world experience to deal with new and unexpected situations, materials, spaces, thoughts and ideas. Because of my comfort with the level of control over various aspects of teaching art to students in the classroom, I’m more comfortable letting students push boundaries, get a little messy and a little loud. If things get a little out of control, I know how do deal with it. A sharp look at a student, a vocal indicator, “Hey! We need to bring the noise down a little everyone!” or a practiced reaction to an accident, “Okay. Go get the paper towels by the sink and a box of baby wipes. Let’s clean this up.” This also relies of the students in my classroom knowing that what to expect from me as a teacher, mentally and emotionally, as well as their levels of familiarity with the space, the supplies and the general course of any given lesson taught.

When speaking with someone, often times a total stranger, about my artwork, my creative process, my theories on creativity, etc., I’m dealing with a lot of unknowns. If we use the elevator metaphor, I’ve never met these people. I don’t know if they have any experience with art, or creating anything at all, ever. Maybe their art teacher made them cry, or someone called them a crappy artist when they were a kid. I have no understanding of how they interpret the concept of a doll, or how I have fused them to core parts of my internal mental and emotional self. I have no idea if they will even respond to the way in which I speak about the world or my art. They are giant, blank, scary, tall, scary people who I feel are more than likely judging the holy crap out of me based solely on my physical appearance. So I choke. I often times head down the path of self-deprecation, which down-sells me and my work, and does nothing to make me seem like i have any idea of who I am or what I’m doing.

As an art teacher, I feel so at home in front of a bunch of kids. I feel like I can show more of my true self to them than I can to some adults. I can be goofy and fun with kids. When you do that with some adults, they think you’re a weirdo. I’m an endlessly curious person who has reveled in a lifetime of learning and exploration of all kinds of different thoughts, ideas, concepts and creations. Some of my own creations, some by others. There is always something new to learn and explore and sometimes I feel as though some of the adults I encounter have kind of put the learning and exploring away as part of their childhood. That perhaps, because I make artwork, I make dolls, it looks as though I’m a child playing, and children are simple, therefore I must somehow too be simple? I’m not sure. These things run through my head as I’m trying not to choke on my fear when presenting myself as an artist who makes dolls to scary adult people I do not know.

So, where does this leave me? Well, I do know what’s going on inside my own head, that’s one. Knowing that I have these thoughts and feelings is the first of many steps in figuring out how to deal with my own internal difficulties. I have been working on some online advertisements for my website, and my artwork. Creating a wording that strikes the right balance between quirky enough to get a persons attention and being out-right weird as all get out has been an interesting exercise for me marketing wise.

I don’t think that these advertisements are earth-shatteringly amazing or anything. I don’t think they have to be either. As always, I’m trying to build upon successes, and learn from my mistakes. Thank you for reading, and I’ll see you next Monday.

Musical Links:

There have been times in my life when the words of either Henry Rollins, Elvis Costello or David Byrne flash to the forefront of my mind, offering some sort of wisdom to get through a given situation, or simply to offer a sense of artistic solidarity during a trying event in my life. I’ve been an Elvis Costello fan since I first heard My Aim is True. He is a masterful lyricist who packs every single song so tightly with lyrics that I swear you can’t wedge another syllable in, lest the whole thing blow apart. If you’ve never heard of him, give him a listen. I’ve always personally thought that everyone should have his first three albums in their collections, but I’m a fan.

Elvis Costello and the Attractions Fish n’ Chip Paper (Trust, 1981)

Elvis Costello and the Attractions  Radio, Radio (1978)

Elvis Costello Hurry Down Doomsday (The Bugs are Taking Over) (Mighty Like a Rose, 1991)

You Must Advertise

A kind fairy, in my absence, had surely dropped the required suggestion on my pillow; for as I lay down it came quietly and naturally to my mind: Those who want situations advertise; you must advertise…” (Jane Eyre, Ch. 10)

Jane Eyre is one of my favorite books. I think I’ve read and re-read it a dozen times. There were times when I knew I was going to have a very long wait at a governmental office or at an airport, and if I had nothing else I was reading at the time, I would grab my worn copy off the shelf and stuff it in my bag to keep me occupied while I waited. I’ve seen several adaptations. Each of them use this above quote in different ways. Sometimes it’s Jane’s friend Helen who tells her that they must advertise, and in other versions, it happens a little more like it does in the book. Regardless of how it’s portrayed on screen, the fact that Jane looked at her current situation (teaching at Lowood School) and knew she didn’t want to be there anymore. She had no family or friends upon whom she could depend to help her find a suitable position either. She could only depend upon herself to find that suitable situation and to do that, she would have to advertise.

Now, remember, this book was published in 1847. Women had very few options when it came to employment. Teacher. Governess. Prostitute. And even those jobs that were not related to sex work were not always well thought of. Jane was a teacher, so she had a somewhat respectable means of supporting herself, but she was a no-body without a means of formal introduction to a potential employer. This meant that she was going to have to do something that wasn’t normal or lady-like: she was going to advertise for a position herself.

I kind of feel like I’m walking around in this passage of the book. I’m a no-body, from no-where, whose artwork means nothing to anyone. The difference between myself and Jane is that I have a very supportive husband (we just celebrated our 9th anniversary yesterday) and amazing friends that have been incredibly supportive of me. I also have organizations like Työbileet and Zonta International (which has helped me with tools and supplies for the teaching of art workshops here in Finland).

I’m so grateful and happy that I have the ability to teach art workshops. Having the tools and materials I need, and the ability to find more materials at low cost (Second hand shops, recycled and up-cycled materials, and Flying Tiger), makes me a much more marketable for the teaching of art workshops in a wide variety of subjects and mediums.

My challenge right now is: where do I advertise? Remember, I’m an English speaker, who has a loose grasp of conversation and art instruction in Finnish. I understand much more Finnish than I can speak, thanks to all plethora of compound words in the Finnish language. But still, I’m not fluent. By any stretch of the imagination! I want to teach art! I just need to advertise. Where?

I’ve done some research, looking at traditional types of print advertising in newspapers like Suur-Jyväskylän Lehti, but I’m not sure that the teaching portion of my business is quite ready for that. Part of the reason is the type of advertisement I would like is not within my budget. Hmmm…I don’t trust those free classified ad sites as far as I can throw them. They just seem a little hinky. This leaves me with not a whole lot of options. As I see it, the following are my best bets at present

Facebook:

It’s not the greatest option, but it’s free, and I am part of several groups dedicated to foreigners within Finland. English is the language used by the participants. I have advertised, i.e., created posts, about courses that I have offered through other educational institutions. The benefit of advertising for myself and the workshops I can teach, is that I’m in control. The cons are, I’m in control and I’m still pretty limited in my advertising reach. Part of me really hopes that there is some word of mouth that happens that can help me!

Website:

If you’re here and reading, then I’ve made contact with you! Hey! Would you like to have some private art instruction? Are you looking for someone who can set-up and instruct an open studio for a public event? Would you perhaps be in need of someone to teach a group of children art at an event? Contact me through the contact form and we can meet up and talk about it!

Instagram:

If you’re here, more than likely, you read about this blog post on Instagram. Again. I’m available for teaching art to children and adults! Contact me!

Flyers:

You know that kind I’m talking about, the kind that go on the bulletin boards at coffee shops, art supply stores, on university campuses, libraries, etc. I keep reminding myself, ‘I have to advertise.‘ I can’t just start at the top, right? I’ll just need to make some really attractive flyers to get people to look at them for long enough to me to get my name and that I teach art into their heads!

YouTube:

This has been pacing around in the back of my mind for some time. I watch several dozen YouTubers on a regular basis and I know how hard it is to break through the algorithm. If I do use YouTube, it would be something that I direct people to from other platforms like this website, Facebook or Instagram. I’m not super-comfortable being on camera, so I would have to really think about what I was uploading and why.

I still can’t believe that I have so many problems marketing and promoting myself as an artist and as an art teacher. What makes this even worse is that I have a BFA in graphic design. I love design and I love illustration. I just cannot seem to advertise myself, my art and my accomplishments with any degree of comfort. Sometimes I just want to post a sign like the one below:

I don’t think this would go over very well as a good advertising for myself or my artwork. Oh well. I suppose I have to get all of the bad advertising ideas out before I can come up with some better ones!